Why it matters at exit
The price at exit is the multiple times the profit figure it is applied to, so the multiple is one of only two levers on what you actually receive. A change of a single turn (say from four times to five times earnings) on a business making EUR 1m of profit adds around EUR 1m to the sale price for the same trading performance. Multiples are not set by sector alone; buyers pay more for businesses that carry less risk, which is where the qualities measured across the 7 Mills (owner-independence, repeat revenue, documented processes, a management team that stays) affect the number. Two businesses with identical profit can sell for very different sums because one is judged safer and easier to own.